Located in the vibrant heart of Business Bay, the apartments are strategically located on Marasi Drive and offer easy access to major cultural and entertainment hubs such as Dubai Opera, several art galleries, and numerous entertainment areas. The prime location of the apartments also provides easy access to major highways such as E11 Sheikh Zayed, Al Khail, and Al A'amal. The apartments have panoramic views of iconic landmarks such as Burj Khalifa and the Dubai Canal and promise an exceptional urban living experience.

The apartments for sale in Business Bay Dubai are 5 minutes drive from Burj Khalifa & Downtown Dubai, 5 minutes from Dubai Opera, 5 minutes from Canal Walk, 10 minutes from Jumeirah Beach, 10 minutes from hospitals and clinics, 15 minutes from Burj Al Arab, 20 minutes from Dubai International Airport and 25 minutes from Dubai Marina.

The project features energy-saving, state-of-the-art smart systems, and 24/7 security services, making it one of the safest residential options in Dubai. Smart home features and AI-powered technologies allow residents to enjoy a futuristic and convenient lifestyle. When merged with the luxurious amenities available, these features make this project a remarkable choice for buyers looking for a mix of comfort, style, and innovation. The residents have access to high-end retail outlets on-site and are close to major shopping malls such as Dubai Mall, Bay Avenue, City Walk, Box Park, and Bay Square. Additionally, the project with pet-friendly policies has luxurious wellness and leisure facilities including high-end fitness centers, jacuzzi, luxury spas, and outdoor pools. The project also has a swimming pool, yoga area, outdoor seating areas, and barbecue areas.

The project has studios, 1,2 or 3-bedroom apartments, 4-bedroom penthouses with private pools, as well as 3-bedroom villas with private pools. The interior layout of the apartments consists of an open-plan kitchen combined with a dining and living area, balcony, bathroom, bedrooms with private bathrooms, and large balconies offering unique city and canal views. Some apartments have a private pool on their balconies.